As a college student in UK, Yee was frustrated by the asymmetric imbalance between great ideas and poor design.
World-class professors were writing mind-bending books on physics and philosophy —
yet publishing them in Times New Roman on 80gsm paper, fresh out of MS Word ‘94.
Thus, in 2017, she dedicated her full life into helping smart people explain complex ideas, against the canvas of gamified TikTok comics of our times.
As both a trilingual visual scribe and infographics designer, she built Idea Ink, an Art x Tech infographics studio, that helped 500 clients worldwide spread ideas with beautiful art.
Now, with the help of AI-powered software -- what was once a five-figure, and three-month long studio commission -- can now be brought into the hands of every single Thoth user, burning with insight: in just 10 minutes, and less than $100.
He’s our fat little ibis mascot! (Yes, we also think he looks like a penguin sometimes.)
is the ancient Egyptian god of magic, language, and numbers — the deity who gifted humanity with hieroglyphics, the original infographics!
As ancestor to Hermes Trismegistus, the Greco-Roman god of systems and communications, Thoth represents a beautiful duality:
He’s the deity of both analytical truth & magical storytelling
He perfectly captures our mission to transform complex data into compelling visual narratives
Zero-prompted illustrations. Be it data lakes or payments, we offer you relevant
Smart diagrams for systems, flows, and frameworks—ready for any deck or doc.
Every illustration is traceable to its creator—protecting illustrator rights in every use.
Stay on-brand with illustrations that align with your visual guidelines, automatically
Our AI models are trained exclusively on datasets that are created in-house by our team